A Customized URL for any Social Network profile page is preferable as it is easy to remember and get directly to the Profile page instead of search for that profile just like Facebook.com/VenkkateshCA. When it comes the Google+ social network, it will give you a random URL for your profile like Google.Com/108634912960758051829 rather than with a specific URL Google.com/+Venkkatesh-CA.
How to get eligible for Custom URL
In order to obtain a Customized URL for the Google+ Profile it must be in a good standing and meet the following requirements.
- At least 10 followers must be following you in your profile.
- It must have complete 30 days.
- And should contain a Profile Photo.
Google+ Team will send you an email to you regarding the same if your profile met with the above requirements with a suggested Customer URL like Google.com/+VenkkateshK, one that i got in my inbox. Even you set your own name for the URL like Google.com/+Venkkatesh-CA instead of suggested URL by the Google+ Team. Automatically your suggested name will ends with your name.
Change the Custom URL for your Google+ Profile
You Can directly click on the hyperlink provided in your mail to get the Custom URL or open your About page and go to the Links section and click on claim link provided for the change of URL. Once you change the URL it will be kept under review. During the review time you can change it only once and after that you can't change it.
Hereafter you can directly get to any specific page of your Google+ profile like About page by entering the custom name followed by /about like Google.com/+Venkkatesh-CA/About.